Saturday, April 2, 2011

MBAs in the Internet Industry - Part 2

This article first post "to go for an MBA graduate of the reason for the internet industry ... are there any?" I mainly MBA graduate from the current difficulties and drawbacks that the Internet industry chooses to present today are discussed. The options were many reasons against making the most relevant being: the industry culture is not an MBA, there is no hiring and expertise to MBA programs, salaries are low and there are very few positions available (large companies are hiring very few small companies and even the idea).

The question here consider an MBA graduate in the area are obvious:
An industry where no culture at all why I want to choose your title, like many other industries is not recognized, there is very little available positions are on top of that, wages are low?

With this approach may seem very ugly Internet industry, there is always another side of things. MBA has its advantages we have in the industry ... And some are very powerful indeed ...

The lower (industry) and more (opportunities) means

As stated in the first part of this post, rather there are very few MBA Internet industry. It was first seen as a bad thing, because at least means having people able to recognize the value of an MBA graduate, and also means less pay .... But also can be seen as a good thing. MBA at the industry means there is less competition. There are few people with the same set of skills in the industry that gave you your MBA, and that will be quite an advantage. The short term benefits on the long-term changes may be a flaw. Later in his career when it comes to top management positions, it does not matter how good was the leading technicians programming, if you do not have people management skills or directly for example, P & L responsibility, you will not have to promoted. Guess who will be in a better position to get a promotion at that point ...

A different angle on things

MBA (or at least should be) than the average have the ability to quickly view a business opportunity. Knowledge acquired during the MBA gives you tools on the market industry / look and study it, prune it, analyze your competitive landscape and see things in a different perspective. These devices present a business opportunity that people have not seen within the industry should benefit the spot.

Fundraising ... Our greatest asset

Even great ideas need proper funding to get started. If you look at the greatest achievements in the Internet industry (for example, Amazon's, Google, Yahoo and Microsoft say) their founders the great programmers, but also, more important, perhaps even great businesses were not. Software developers, programmers and millions of people every day in this industry great ideas, great ideas that never materialize to come up with the proper business planning and lack of access to capital. Being an MBA gives you the necessary knowledge in accounting, finance, human resources and marketing for a strong and coherent business plan to be used for fundraising to build. MBA is essential to the ROI, marketing ideas, cash flows and private equity firms, business angels, banks and competitive strategies as tools to discuss head. This is where the innovations come from small start-ups with little capital at such a young industry, it is a skill that can be very valuableMarketing ... A very valuable skills in the industry

The biggest success stories in the early days of the Internet (Napster, Google, eBay, etc.) for most of the traditional marketing strategies to be successful had to rely. Most of his early success built on word of mouth and viral marketing is so important because the innovation they brought to market almost anything needed. Nowadays, most of Internet marketing for industry-related companies still online marketing (SEM, SEO, social networking, blogging, etc.), and still is dominated by webmasters and programmers. However, in my opinion it is changing at a faster pace. Online marketing is still marketing at the end of the day and the right marketing mindset, not a programmer or a webmaster should be managed by someone with. This means increased competition in the field will require more professional management. MBA no longer enter the industry, a few years experience required it will change materializes. Day is a wonderful new idea, which is itself a multi-company only makes word of mouth at the trough (or too much can stop, there still is "Facebook" and "the MySpace" Companies like that are created every now and then.) Now, new Internet companies need more professional marketing strategies, they need to include offline advertising, branding, offline companies, etc. with the alliance and here is where online marketing gurus can not help them. MBA for a privileged position to take leadership roles in these types.

Entrepreneurship ... You really can be an entrepreneur in the industry

If your idea of ​​a job to pay for your whole life and your only goal is to work to get a big boost to examine, so the industry is not for you. On the other hand, if you're an entrepreneur, the industry probably are much better than others. Starting a new business from scratch Imagine ... / FMCG retail industry? .... Steel industry? ... In the banking industry? ... Probably not a viable idea unless you're a millionaire. Internet industry an environment where you start your own business (usually less than other industries with the money) can get to work on their own, appropriate funds and does not provide. As mentioned earlier, the MBA gives you some competitive advantage in the industry than many other people do not like fundraising and marketing.


Finally and most importantly ... Choose what you like

Finally, just as a sacrifice, others to view the article did not put up the Internet industry, but only to the place it deserves. Every industry has its advantages and disadvantages. If you choose the consulting industry know a lot of money you earn in salary and bonuses, but you work long hours and will have to travel a lot. If you are a public / state owned institution, You choose to work in pay will not be great, but you will have a very stable and predictable career path. If you choose Internet industry, so I hope now you know more or less what to expect. After completing his MBA quite almost any country you can think of in any industry can go on the ... Why not choose something you really like? ... And if it happens that you like Internet industry after MBA ... Why do it?
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